Content Strategist · @StasyaHops5M+ audience
I help creators stand out and grow — and help brands work with creators without wasting budget.
Bridging the raw, community-driven authenticity of a creator with the strategic, KPI-driven mindset of a brand.
01 — About
Built for the algorithm era, trained in the boardroom.
Stasya combines 5+ years of corporate brand-awareness marketing and creative agency experience with real-world TV production and digital video creation — a rare dual fluency in creator instinct and brand strategy.
She's a selected member of the exclusive TikTok Talent Program and an active YouTube Partner. Her work has been featured on a billboard in Times Square, and she sits on the international awards grand jury for NY Festivals, Brand Film Awards, and PHNX Awards.
Past collaborations span global powerhouses — and the throughline across all of it is the same skill: mastering personal branding to build a recognizable identity that stands out in a crowded market.
Past Collaborations & Campaigns
- L’Oréal Group
- Disney
- Inditex
- Victoria’s Secret
- Clarins
- Caudalie
- Kiehl’s
- NYX
- TOCOBO
- Flower Knows
- Medicube
- Dr.Groot
- RoYo Bread Co
- & more
02 — Selected Work
Selected work
Case 01
>6% ERBeauty & Lifestyle personal blog
Started with a Personal Brand Strategy — a distinct persona and narrative — then grew on it: a 1M YouTube / 3M TikTok audience internationally, then a US English account from zero. YouTube reached 600K and TikTok 50K in one year with >6% ER. The same approach secured global brand deals and YouTube, TikTok, and Meta Creator Program selections.
For creatorsCase 02
750M+ reachFintech Brand (NDA)
Launched a 360-awareness project in India built on a strategy of working with the right influencers and UGC creators, not on paid reach alone — generating 750M+ combined organic and paid reach.
For brandsCase 03
30M+ reachCelebrity & Influencer Collaborations
Led influencer campaigns across Turkey, India, LATAM, and Kazakhstan with a deliberate mix of influencers and celebrities instead of vanity reach — driving 30M+ reach and a 20% increase in brand awareness.
For brands03 — Work With Me
Two audiences. One narrative discipline.
Hero Offering
Personal Brand Strategy
Uncover and build your unique, unmistakable identity to cut through the noise of hundreds of creators — and become impossible to ignore.
Format: 2 sessions + your brand strategy doc
Start here →Diagnostic
Content Audit
A deep-dive analysis of your existing profile, video hooks, storytelling frameworks, and posting patterns — the gaps and the leverage points.
Format: a 45-min call + written action plan
Get audited →Systems
Content System
Tailored video systems, posting routines, and narrative arcs designed to grow authority and audience retention over time.
Format: 4–6 weeks of 1:1 support
Build the system →Strategy
Brand Narrative & Persona Strategy
Eliminating generic AI slop and aggressive “buy now” ads to build authentic, character-led brand lore your audience actually wants to follow.
- Strategy doc + creator brief templates for your team
- Custom proposals — tell me about your project.
Speaking
Content Strategy & Keynote Speaking / Panels
Talks and workshops for internal teams, offsites, and industry stages.
Available formats: Keynotes · Panels · Workshops · Virtual sessions.
- 01Brand Lore & Psychology
Why it is essential and how to work with it. - 02The Edutainment Era
How to educate without boring your audience. - 03Creator Efficiency
Workflow systems, batching, and scaling without burnout. - 04The Creator-Brand Bridge
What brands and agencies get wrong about influencer marketing.
04 — Recognition
Credentials that back the strategy.
5M+ Total Audience
TikTok 3M+ · YouTube 1.6M+ · Instagram (90K)
1 Gold & 2 Silver YouTube Creator Buttons
Subscriber milestones awarded directly by YouTube.
Featured on a Times Square Billboard
National visibility off the back of platform-native content.
Grand Jury Member
NY Festivals, Brand Film Awards, and PHNX Awards.
TikTok Talent Program Alumni
Selected into TikTok's exclusive creator development track.
YouTube Partner since 2022
Consistent, monetized, platform-verified content history.
Webby Judge
Judge for The Webby Awards.
IADAS Associate Member
International Academy of Digital Arts and Sciences.
Featured on Creator Deck Pro
Press & awards
The Webby Awards · Judge 
Times Square billboard 
YouTube Creator Buttons 
TechBullion 
Canvas Rebel
05 — Contact
Let’s build the narrative.
Tell me a bit about what you’re working on — a personal brand you want to sharpen, a campaign that needs a real narrative, or a partnership worth exploring. I read every message myself.
Every project is quoted individually — tell me about yours and I’ll send a proposal.
collabs@stasyahops.com